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Digital Content Prescribing Animation and e-Health Week


The Health Innovation Network has created a short animation, to show the benefits of digital content prescribing and how it can work.

You can view the animation here.

The animation shows how digital content prescribing meets some of the challenges set out in the Five Year Forward View. Given that 88% of UK adults use the internet on a daily basis and 50% self-diagnose online, integrating accessible digital solutions into healthcare is a clear next step for providers.

There are currently over 165,000 health apps available, and it can be difficult for patients to know which one will work best for them. As part of the digital content prescribing project, we are working in partnership with IMS Health to pilot AppScript – a mobile health tool helping clinicians to recommend apps and content – into several pilot sites in different care settings.

Digital content prescribing can improve patient engagement, satisfaction and outcomes, and the pilot scheme provides the opportunity to find how best to recommend apps and other digital content to patients in different clinical settings. The Health Innovation Network Technology and Information Team are currently helping clinicians to integrate this new way of working into their consultations. By sharing lessons learnt from this, we hope to assist others in adopting digital content prescribing into their own clinical settings.

HIN presence at e-Health week

The Health Innovation Network took part in the two-day eHealth event at London Olympia, where on the main stage Clinical Director Tony Newman-Sanders debated whether a paperless NHS was feasible by 2020 and Managing Director Tara Donnelly spoke on how to get widespread uptake of digital transformation as well as delivering a great Unplugged session on the DigitalHealth.London Accelerator. DigitalHealth.London Programme Manager Yinka Makinde also took park in the HealthTech Women UK Panel on succeeding in digital health.

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