We’ve developed the world’s first CE-certified guided health program for erectile dysfunction (ED), effective for three out of four members within only 12 weeks.

I’ve had erectile dysfunction in my early 20s. Pills, injections, even surgery did not work. With a few excellent urologists, we’ve created a strict program that helped me to overcome my issues – including pelvic floor and cardio exercise, lifestyle modifications, mindfulness, vacuum pump training, supplements, and pills. It worked!

With Regimen, we offer access to such a personalised holistic program to everyone who struggles with ED.

Together with healthcare professionals, we can not only help clients struggling with ED, but also identify those with elevated risk for cardiovascular disease or mental health issues, and prevent severe health events including heart attacks, strokes and depression.

What three bits of advice would you give budding innovators?

1. Focus on your clients: it took us two years to build a program that was excellent in terms of efficacy AND retention. Nobody needs a program that theoretically works but that your clients don’t use.
2. Use your first user cohorts as partners: understand their real needs and build for them.
3. Understand your economic case, in the short, medium, and long term. There might be a direct-to-consumer market that helps you make revenue, quickly. But to work with healthcare organisations, you also have to understand the needs of doctors, and payers to be able to cater to them.