Post Title
Since early 2024, Innovate UK’s Mindset Programme and the Health Innovation Network (HIN) South London’s Mindset-XR Innovation Support Programme have been supporting the most promising extended reality (XR) innovations in mental health.
This month, Amanda Begley, Director of Digital and Transformation at the Health Innovation Network South London, warmly welcomes the latest cohort of companies and reflects on the inspiring progress made so far.
We’re thrilled to celebrate the announcement of Round 3 winners of Innovate UK’s Mindset Programme, a powerful initiative supporting immersive tech innovators who are working with users, researchers and funders to help transform mental health support and staff training across the UK.
This new cohort includes an exciting mix of organisations including:
Aerial Icon Ltd (with Reneural), Braingaze Ltd, Care Reality, Cineon Training, CrossSense Ltd (part of Animorph), ECOGPX Ltd, Elixi Health, Good With Ltd, Greener Games, Haven Studios, MindTrack 360, Photography Based Therapeutics, Play Well For Life, Reinhart Group (with SyncVR), Tend VR, XR Therapeutics and Zecora Ura Theatre.
It’s fantastic to see familiar faces among the winners - some of whom have previously succeeded in Rounds 1 and 2 - alongside innovators joining the Mindset community for the first time.
Jane Guest, Innovation Lead at Innovate UK, shared her excitement with me in welcoming new and existing Mindset projects, from feasibility to industrial research. She highlighted the growth of XR in mental health and its positive impact on the economy, healthcare, and the lives of people with mental health conditions. Her team continue to be excited to help projects maximise opportunities to deliver real impact across the UK.
Why mental health innovation matters
Mental health challenges affect millions of people every year, yet access to timely, effective, and personalised support remains uneven. The Mindset Programme is helping to close that gap by backing innovators who are aiming to offer scalable, immersive, and evidence-based solutions. These innovations are not just enhancing care; Mindset innovators are working with users to reshape how we understand and respond to mental health needs.
From technologies for anxiety, post-traumatic stress disorder (PTSD), and addiction recovery, to tools tackling stress and burnout through mindfulness and behavioural psychology, the breadth of solutions is remarkable. Innovators are also developing adaptive technologies like smart glasses for dementia support, eye-movement analysis for early cognitive disorder detection, and financial wellbeing apps designed by psychologists to address the mental toll of money worries.
Beyond clinical applications, the programme supports immersive learning platforms and simulated care environments that train professionals and build socioemotional skills in young people. These platforms offer therapeutic value, including suicide prevention support, and foster resilience through creative approaches like participatory theatre, nature-based storytelling, and photography-led campaigns.
Real impact, real progress
Early evaluation of the Mindset Programme shows great progress, including support with securing pilots, contracts, and follow-on funding. These successes reflect the programme’s growing influence and the power of collaboration between innovators, communities, public sector organisations and charities.
As we welcome Round 3, we’re not just celebrating new ideas, we’re continuing to lay the groundwork that places mental health at the heart of overall wellbeing and sees innovation as a catalyst for change.
Explore the programme’s successes further by watching our latest video below showcasing some of the transformative work underway.