Digital Content Prescribing

We are working with IMS Health to explore digital content prescribing in a variety of health and care settings, with the aim of developing working practices for clinicians in south London, as well as being a forerunner in the national discussion. This work reflects the changing nature of the patient and clinician relationship, with patients increasingly involved and engaged in their care.

As part of this project we have introduced AppScript into several pilot sites in different care settings. AppScript is a mobile health tool that allows clinicians to recommend health apps and content to improve patient engagement, satisfaction and outcomes. This pilot has provided an opportunity to learn about how apps and other digital content can be recommended to patients in different clinical settings.