Digital Content Prescribing

 

Digital Content Prescribing

In 2017, we worked with IMS Health to explore digital content prescribing in a variety of health and care settings, with the aim of developing working practices for clinicians in south London, as well as being a forerunner in the national discussion. This work reflected the changing nature of the patient and clinician relationship, with patients increasingly involved and engaged in their care.

As part of this project we introduced AppScript into several pilot sites in different care settings. AppScript is a mobile health tool that allows clinicians to recommend health apps and content to improve patient engagement, satisfaction and outcomes. This pilot provided an opportunity to learn about how apps and other digital content can be recommended to patients in different clinical settings.

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