Mindset XR Module 19: Dissemination

Welcome to the Mindset Extended Reality (XR) Innovation Support Programme learning resources, which include three series delivered in conjunction with our expert Mindset-XR programme partners:


• Medical regulation

• Clinical evidence

• Lived experience involvement


Mindset-XR is helping to catalyse the growth of immersive digital mental health solutions in the UK, through funding, tailored support and training. It is delivered by Innovate UK and the Health Innovation Network South London (HIN).


This series focuses on research and clinical evidence, with key insights from King’s College London’s Institute of Psychiatry, Psychology and Neuroscience. Across a number of modules, these resources will guide you through your research journey, from establishing what you plan to investigate, to conducting research and disseminating your findings.



Outline


Welcome to Module 19: Dissemination. This module will be introducing the key ways to disseminate XR research. It is important to disseminate research as it lets everyone know that work has been done in this area, and the findings will inform further work beyond your research team.

In this section, we’re focusing on:

  • Peer-reviewed publication

  • Presentations

  • Visuals

  • Social media/online

  • Reaching stakeholders


Peer-reviewed publication


  • Peer-reviewed publications are the main academic route of dissemination.

Things to consider:


Authorship

It’s important when writing up an article for publication to think about authorship.


This is a way of recognising all the contributions to the work, and it’s good to consider also including lived experience experts as well, if this is possible.


There’s some helpful guidance from the International Committee of Medical Journal editors on the roles and responsibilities. Some journals now ask you to define this at the end of the article as well so that it’s clear what contribution everyone has made.

Journal selection

You need to choose a specific journal to submit to, and academic partners may be able to lead on this, but it’s good to think about journals that have published similar work.


Journals are assigned an impact factor, which represents the size of the readership, so how often papers in that journal are cited or referenced by other papers. Journals with larger impact factors accept work that is considered perhaps slightly more robust, or bigger. This means that larger sample sizes, and some may even focus on very particular methods such as clinical trials.

Editorial proccess

The format of the article is led by the guidance for authors section, which is on each journal’s website. After you’ve submitted it through the online portal – every journal has an online portal – there are several things that might happen next.


An editor can read your research, and it’ll be sent to an editor for their attention. They might read your submission and decide it’s not for the journal. In which case it’s rejected without review, or they might send it out for peer review. This means other researchers in the field reviewing the manuscript and providing comments and recommendations to the editor.


Based on their comments and recommendations, the editor will decide whether you can address the changes and comments and resubmit back to the journal, or whether the comments and suggestions mean that at that point, they will decide to reject the manuscript.


Usually, you’re given the opportunity to make revisions and resubmit, but the editor can decide to reject the manuscript at any point.


If the manuscript is rejected, it is a case of finding another journal and submitting it again. The peer review process can be lengthy, often several months to wait to hear back from the first round of reviews, to making the changes, and then waiting again.


The peer-review process often improves the article by the end. It makes sure that it stands out in the field that you’re publishing in. It is the way that academia ensures quality in publication.


Peer-reviewed publications are important in the academic landscape. They’re included in wider reviews and reports by bodies such as NHS and NICE. It is considered a sign of quality if the work has been published.


  • It’s important that publications are open access so that people don’t have to pay to read them, where possible.

Presentations


It’s really useful once you have the results of your project to prepare slides and content for a 10 to 15 minute talk, which outlines what you did and the key findings. You can tweak this presentation and deliver it in many different settings.


  • It’s important to spread the word and be open to opportunities to present your findings.

Many NHS Trusts have research coffee clubs or similar, where researchers can share their work directly with clinicians and charities. These clinicians and charities may support people that are affected by your work, and might be interested in arranging online seminars as well as many opportunities through academic settings.


Visuals


  • Alternatives to the traditional formats of academic publications,​ reports and talks are very important.

Many of the relevant stakeholders find it difficult to access the traditional dissemination formats. There are various ways of visually presenting research and findings to overcome these challenges.


These include:


  • Infographics
  • Video
  • Animation
  • Interviews
  • Role-plays or demos
  • Poetry
  • Blogs or prose
  • Art

  • This where lived experience experts can take the lead and tell you how they find it accessible and engaging to work with your projects and learn about your findings.

Below are some examples of different ways of presenting research and findings:


Social media/online


An online presence is important and it’s good to invest time and energy in building a website and social media profiles that are kept up to date throughout the project.


Potential participants often find out information online and it can really help with research recruitment. It is also useful for spreading the word about your study and making sure any relevant partners know and can get in touch with you. It can be helpful to organise a launch event particularly if you’re recruiting many participants, so that people know the study is happening.


Social media and online outreach also allows an international collaboration and building of networks. People can learn about your research and findings very easily through online resources. Online you can bring your research aims and results to life with visuals and lived experience input as well.


Reaching stakeholders


It is important that your dissemination strategy makes your research and findings accessible to all these groups:


  • Target population of patients
  • Participants
  • Academics
  • Technicians
  • Industry
  • Clinicians
  • NHS and NICE
  • Funders
  • Patient and Publice Involvement and Engagement (PPIE) groups

Support from these stakeholders will push the project forward onto its next stage. If they know about your research, its results and its implications, they’ll be inclined to support which have made the effort to communicate their findings in a way which is accessible to them.


  • There are many more groups to consider that apply to your project as well, going far beyond an academic publication.

It’s important to map out your stakeholders at the start. Think about how you will keep in touch with them throughout the project, and by the end once you have the results. It is often useful to ask stakeholders what formats or spaces work well to communicate with them, particularly in the NHS where people have limited time.


Got questions, comments or feedback?Get in touch with the teamhin.mindset@nhs.net


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Next module – Module 20: Case studies


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