Meet the innovator: Max Kersting

September 17, 2021


Post Title

In this edition, we caught up with Max Kersting, Co-Founder and CEO at Regimen; a digital certified health program for erectile dysfunction.

Pictured above: Max Kersting

Tell us about your innovation in a sentence.

We’ve developed the world’s first CE-certified guided health program for erectile dysfunction (ED), effective for three out of four members within only 12 weeks.

What was the ‘lightbulb’ moment?

I’ve had erectile dysfunction in my early 20s. Pills, injections, even surgery did not work. With a few excellent urologists, we’ve created a strict program that helped me to overcome my issues – including pelvic floor and cardio exercise, lifestyle modifications, mindfulness, vacuum pump training, supplements, and pills. It worked!

With Regimen, we offer access to such a personalised holistic program to everyone who struggles with ED.

Together with healthcare professionals, we can not only help clients struggling with ED, but also identify those with elevated risk for cardiovascular disease or mental health issues, and prevent severe health events including heart attacks, strokes and depression.

What three bits of advice would you give budding innovators?

  1. Focus on your clients: it took us two years to build a program that was excellent in terms of efficacy AND retention. Nobody needs a program that theoretically works but that your clients don’t use.
  2. Use your first user cohorts as partners: understand their real needs and build for them.
  3. Understand your economic case, in the short, medium, and long term. There might be a direct-to-consumer market that helps you make revenue, quickly. But to work with healthcare organisations, you also have to understand the needs of doctors, and payers to be able to cater to them.

What’s been your toughest obstacle?

Convincing doctors to try something new, beyond the blue pills (although, every doctor who refers Regimen is raving about their client feedback). If you’d like to offer Regimen to your patients, please get in touch with our Director of Partnerships Giordano Blume, we are looking forward to hear from you.

What’s been your innovator journey highlight?

The emails from our clients. It is always a very happy moment to read how our work changes the lives and relationships of thousands of people around the world.

Best part of your job now?

Being able to inspire guys who lost hope to take care of their most intimate health. I really love the feedback of our clients.

If you were in charge of the NHS and care system, what’s the one thing you’d do to speed up health innovation?

Centralise and at the same time lower the barriers for reimbursement to make digital innovation accessible to those who also feel too ashamed to see their doctors.

A typical day for you would include…

Working with our amazing team on new features, understanding how we can grow faster, and learning from healthcare professionals and our users how to improve Regimen, in the long run.

Where can we find you?

Visit our website or follow us on Instagram or LinkedIn.